Raison D'etre
As with every endeavour I’ve embraced in life, the quest to produce Pawlac pet food and nutrition isn't driven merely by the allure of profit. It is, instead, a continuation of a journey I began a decade ago when Fortune Dairy was founded in the year 2012, a journey that was rooted in the pursuit of purity.
Now, as we are into producing pet food and nutrition, that same commitment to purity guides us. The purity that shaped Fortune Dairy's “Pristine” brand into a household name is now driving us to create something equally exceptional for our animal companions. Our goal is to offer more than just sustenance; we aim to provide nourishment that reflects the same dedication to quality, integrity, and well-being that has always defined our work.
Also what drove me to venture into pet milk and nutrition was not just a business opportunity, but a deep concern that demanded a solution. The more I learned, the more I realized how the separation of newborn pets from their mothers for commercial purposes exposed a significant and often overlooked issue.
The separation of puppies from their mothers not only robs them of direct nourishment but indirectly hampers the transfer of vital antibodies and nutrients that bolster their immunity. It's a scenario that sets the stage for a weakened defence system, leaving these animals susceptible to various health challenges as they navigate the world without the shield of nutrients that are supposed to pass from their mother's milk. This leads them to encounter a vulnerability that reverberates throughout their lives, rendering them susceptible to a myriad of ailments.
It was this concern of seeing how commercial practices could compromise the health and well-being of these young pets that ignited a new purpose within me. I couldn’t ignore the plight of these animals, and my focus shifted from mere business ambition to finding a way to restore some of what was lost in that early separation. By creating a line of pet milk and nutrition products designed to replicate the natural benefits of a mother’s milk, I saw an opportunity to address this critical need. It became about more than just producing a product; it was about providing a lifeline, a way to support the development of strong immunity and healthier lives for these vulnerable animals.
Unlike much of what's happening in the market, where pet food is often sold indiscriminately, Pawlac takes a different approach. Our products are crafted with the utmost care and attention to quality, but we believe that proper guidance is essential for their use. That's why we are committed to ensuring that Pawlac products are recommended and used under the due guidance of a qualified veterinarian. This ensures that each pet receives the nutrition they need in a way that supports their individual health and well-being
This is the raison d'etre for the birth of the Pawlac brand, which exclusively focuses on pet food and nutrition. Our mission is clear ie to provide the essential nourishment that newborn pets need during those critical early stages of life and support their growth further. I hope you understand the deep purpose behind this endeavour and help spread the word about Pawlac. Together, we can ensure that our products reach those who need them most, embracing a commitment to the well-being of our animal companions.
Thank you for your precious time!
Sincerely
Srinivas Reddy Muppidi
Founder
Fortune Dairy
