Raison D'etre
As with every endeavour we’ve embraced in life, the quest to produce Pawlac pet food and nutrition isn’t driven merely by the allure of profit. Instead, it is a continuation of a journey we began over a decade ago with the founding of Fortune Dairy in 2012—a journey rooted deeply in the pursuit of purity.
As we stepped into pet food and nutrition, that same commitment to purity continued to guide us. The values that shaped Fortune Dairy’s Pristine brand into a household name now drive us to create something equally exceptional for our animal companions. Our goal has always been to offer more than just sustenance; we aim to provide nourishment that reflects our long-standing dedication to quality, integrity, and well-being.
Our decision to venture into pet milk and nutrition was driven not just by opportunity, but by a growing concern that demanded a solution. As we learned more, we realized how the commercial separation of newborn pets from their mothers exposes a significant yet often overlooked issue.
This separation deprives puppies of direct nourishment and disrupts the transfer of vital antibodies and nutrients essential for building immunity. The result is a weakened defence system, leaving these young animals vulnerable to health challenges that can affect them throughout their lives.
Witnessing how such practices could compromise the health and well-being of young pets ignited a new purpose within us. We could not ignore their plight. Our focus shifted from business ambition to restoring what is lost during early separation. By developing pet milk and nutrition products designed to replicate the natural benefits of a mother’s milk, we saw a way to support stronger immunity and healthier lives.
Unlike much of the market, where pet food is often sold indiscriminately, Pawlac takes a different approach. Our products are crafted with utmost care and quality, and we strongly believe that proper guidance is essential. That is why Pawlac products are recommended to be used under the guidance of a qualified veterinarian, ensuring each pet receives nutrition suited to their individual needs.
This is the raison d’être behind the birth of the Pawlac brand—an exclusive focus on pet food and nutrition. Our mission is clear: to provide essential nourishment during the critical early stages of a pet’s life and support healthy growth beyond. We hope you understand the purpose behind this endeavour and help spread the word about Pawlac.
Together, we can ensure that our products reach those who need them most, strengthening our shared commitment to the well-being of our animal companions.
Thank you for your precious time.